Bribe him silly with baby carrots. Watch out however, they are high in sugar. Slice one up in small coins. He will think hes getting a buttload of treats, when in reality hes only getting one baby carrot. Make him come to you for the treat, just don't hand it to him. Stick it in front of his nose and as he leans forward to take it, pull your hand back a bit, making him walk forward towards the treat. Repeat his name and coo gently at him, so he knows you voice and knows that it's soothing.
Honestly i tell people to do this slow introduction, but when i get animals i just scoop them up, afraid or not. They then understand that i'm the boss, but i'm not hurting them. I pet them, sit and watch tv holding them, etc. My rabbit was from an abused owner, then sold to a pet store and i got him for 5 dollars. First day home i picked him up, put him on his back in my arms and he laid there like a baby. He comes to his cage everyday to greet me and get scritches and doesn't mind being held.
So i guess its up to you which way you want to go about introducing yourself. I find the way i use to be just as sucessful. Neither way is wrong however.