Anyone heard of LIFElong brand dog food?

[jmb9101]

I was just looking around at Target.com and saw an ad that they are now selling "super premium dog food" (their words not mine...) And I got curious to see what it was all about. Right now I am feeding Canidae, which we like, but I am still curious about it. I cant seem to find an ingredient list anywhere on the website, if you click on the item it just asks you for your zipcode and gives you the stores closest locations for you to buy it, so it must not be available online. Sooo anyhow, I just have wondered if anyone has tried this or seen the ingredient list. Does it look like a decent food, or is it just another food filled with by-products?

[Chrisanne]

Odds are if its sold at Target, its just another "filler" food. Not sure though, I have never heard of it before.

[jmb9101]

Thats what I'm thinking too. I need to go to Target later on this week anyhow, so when I'm there I'm gonna check it out if I see it.

[zana]

You would really need to see the ingredients to determine, but I would also think if it is low cost, this it is low quality.

[jmb9101]

Well it isnt that low cost...just wanted to know for comparison. Anyhow, I did go to Target and check it out on Wednesday. It is a little better than Purina and stuff like that...but it still isnt a food I'd feed them.